Category: Public Displays
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Minority Report and Recent Advances in Pervasive Personalized Advertising
Several recent articles I've read about new developments in tracking and advertising in different countries – most of which reference the science fiction movie, Minority Report – reminded me of a quote often attributed to science fiction author, William Gibson: The future is already here – it is just unevenly distributed The articles describe the…
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Coffee, conversation and continuing education at Kirkland Zoka
I’ve met with good friends at Kirkland Zoka the past two mornings, enjoying great coffee, stimulating conversations of considerable breadth and depth, and a continuing education about a range of topics, including social media, Foucault and social dialogue, the challenges of living without a goal (or, at least, living without attachments) … and the finer…
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Interactive Displays at Disney World
As I noted in my notes from UbiComp 2009, I missed a few sessions during the last day of the conference so I could explore more of Disney World, taking advantage of my free birthday pass to look for examples of how interactive displays were used to enhance guest experiences at Epcot Center. It felt…
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Digital Cities 6
I finally got a chance to attend a workshop in the Digital Cities series last week at the 4th International Conference on Communities and Technologies (C&T 2009) at Penn State University. Digital Cities 6, organized by Marcus Foth, Laura Forlano and Hiromitsu Hattori, focused on the theme of "Concepts, Methods and Systems of Urban Informatics".…
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The Community Collage at Trabant: a Proactive Display in a Cafe
We recently deployed a proactive display application at the Trabant Coffee & Chai Lounge in the University District of Seattle. The Community Collage (or CoCo) shows a dynamic collage of content drawn from a pool of photos and quotes uploaded to the CoCo web site by customers and staff. When customers visit the café and…
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Recommender Systems in Retail Stores: Bridging the Gaps between eCommerce and Physical Shopping
Advertising Age posted an article yesterday on Olay Translates Killer Online App to Retail Aisles, describing some recent trial deployments of special kiosks in physical stores that give shoppers access to online recommender systems. These systems have access to online representations of offline inventories – or, at least, product lines typically carried – in the…
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A New Generation of Proactive Displays
We launched our new proactive display application at Nokia Research Center Palo Alto two weeks ago. The application – provisionally called the Context, Content and Community Collage – situates online content in a shared physical context to foster a greater sense of community, representing a convergence of the core themes of our Context, Content and…
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I Spy Eye Spy Advertising: Urinal Based Display Marketing and Captive Micro-audiences
I had lunch at Illusions Fayrouz Dining and Entertainment Club yesterday, and when I used the men’s room after the meal, I discovered a set of small, currently inactive, display units above each urinal. The web site listed on the display unit, www.eyespyadvertising.com, is "currently under construction" and I can’t find any other information out…
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Why Wiffiti? Wi Not?
Sean sent me a link to the Wiffiti blog last week, and I was immediately intrigued with this new twist on an interactive display in a "third place". Users can send text messages to a large plasma display installed in a restaurant or bar via mobile phone (SMS) by specifying the screen identifier. Real-time approximations…