Interrelativity

Category: RFID

  • Minority Report and Recent Advances in Pervasive Personalized Advertising

    Several recent articles I've read about new developments in tracking and advertising in different countries – most of which reference the science fiction movie, Minority Report – reminded me of a quote often attributed to science fiction author, William Gibson: The future is already here – it is just unevenly distributed The articles describe the…

  • Bruce Sterling on Shaping Things through SPIMES: Technosocial Transformations for a Sustainable World

    Bruce Sterling’s keynote at UbiComp 2006 inspired me to go back and re-read his book Shaping Things, in which he introduces the notion of SPIMES — physical objects with digital histories that can be recorded and tracked through SPace and tIME. I didn’t think all the ideas from this book shined clearly through in his…

  • Awarea: Taking RFID to the Streets

    Around 1997, I shifted my research focus from artificial intelligence to ubiquitous computing, and started exploring — and working with others to create examples of — what I called active environments: physical spaces that can sense and respond in contextually appropriate ways to their inhabitants.  One of the things I learned from my AI research…

  • The Practicalities, Perils and Promise of RFID

    Dorkbot Seattle offered a multidimensional opportunity to learn about and experience different facets of radio frequency identification (RFID) technology last night, under the provocative title "RFID – Identity That Gets Under your Skin".  There were three presentations and two types of opportunities for participation by attendees … each requiring a significantly different level of commitment.…

  • Another Interrelativity Milestone: Helping People Relate at a Holiday Party

    Washburn Communication invited Interrelativity to deploy a proactive display at their holiday party at the Civica Office Commons in Bellevue yesterday.  I live (and work) for these deployments — it was great to have an opportunity to insert this social technology into a fabulous place like Civica and among so many interesting people!  About 25…

  • Proactive Displays: Ready to Roll

    The plasma display cart arrived on Friday, so I was able to assemble all the pieces for a fully operational proactive display over the weekend.  I took a photo to commemorate this milestone: Now on to the business of generating business (!).

  • The Re-emergence of Interrelativity

    After months of seclusion, Interrelativity, Inc., is finally ready to re-emerge and open up to new business opportunities.  By way of brief background: Interrelativity designs, develops and deploys proactive display applications, software that runs on computers connected to large displays and sensors (e.g., RFID readers) that detect people nearby and show visual content that is…

  • The Invisible Hand of RFID

    "Privacy Invasion as ROI", by Ross Stapleton-Gray of Stapleton-Gray Associates, is an interesting article that might be characterized as the Internet of Things meets the Invisible Hand, Metcalfe’s Law and the Law of Unintended Consequences, arguing that the deployment of RFID readers and tags is likely to evolve in a bottom-up way that will ultimately…

  • VeriChip-Implanted People (VIPs): Walking Internet Cookies

    I’ve often heard the claim that the "price" of privacy, i.e., how much people want in return for revealing private information, is a 10% discount. However, it’s hard to put a price on convenience. New Scientist reports that some people are willing to have RFID chips implanted subcutaneously as part of becoming a VIP member…