Think Globally, e-Advertise Locally

FreeFi has announced QwikBar, “a persistent presence at top of the screen which displays ads” and has tabs for the usual suspects (news, sports, weather, etc.). The QwikBar is presumably launched upon connection to a wireless access point provided for customer use. FreeFi plans to share revenue generated from the advertising with the sites that make it available. I can’t find any mention of whether there will be any kind of consideration of the traffic generated through specific access points. The more interesting prospect, though, is that FreeFi is offering to customize “location-specific content” for a site, enabling a WiFi-enabled business to brand the QwikBar. While details of much of this service are unclear, it does seem to point toward an interesting new opportunity area for location-enhanced computing … or perhaps, more precisely, computing-enhanced locations.

[via the telecom-cities mailing list]