Interrelativity

Category: Advertising / Marketing

  • Preemptive Foreclosure: Problems with GoDaddy Domain Name Registration Service

    I am frustrated with preemptive actions taken by GoDaddy this week, effectively impounding my web site without adequate notification for at least two days. The web site has since been released, but I wanted to share my experience in case it helps others make better informed choices about domain name registration services … and to…

  • Empowered: More Platform Thinking, De-Bureaucratization and Redistribution of Agency

    The new book, Empowered, by Josh Bernoff and Ted Schadler of Forrester Research, proclaims an inspiring message: social media is increasingly empowering customers to draw attention to their problems, and the best way for businesses to provide effective solutions is to empower their employees with the same tools. The book makes a strong case for…

  • The Starbucks Digital Network, Engagement, Enlightenment and Third Places

    In a recent interview at TheGrill media and entertainment conference, Starbucks CEO Howard Schultz extolled the virtues of video streaming and other proprietary media that will soon be made available via free Wi-Fi on the Starbuck Digital Network. At the end of the interview, he briefly mentions the unique opportunity that Starbucks offers as a…

  • Minority Report and Recent Advances in Pervasive Personalized Advertising

    Several recent articles I've read about new developments in tracking and advertising in different countries – most of which reference the science fiction movie, Minority Report – reminded me of a quote often attributed to science fiction author, William Gibson: The future is already here – it is just unevenly distributed The articles describe the…

  • Mobile Internet Intent, Action and Inaction

    I've recently encountered a number of interesting studies, discussions and disagreements regarding the use of mobile phones to access the Internet. As an iPhone user, I love having the Internet in my pocket, but I often find myself deferring actions that require significant involvement until I have the Internet on my lap, using the larger…

  • Platforms for Knowledge Re-Presentation: SlideShare and Scribd

    As a remote "participant" at the Web 2.0 Expo in San Francisco this week, I was eager to utilize various online channels for enriching my experience of the knowledge, observations and insights shared by the presenters at the event. During the conference, I watched some of the keynotes on the web20tv LiveStream; now that the…

  • The further commoditization of Twitter followers

    A few months ago, I wrote about the commoditization of Twitter followers, after discovering a number of automated, semi-automated and manual strategies that people – and non-human systems – were employing to artificially boost their Twitter follower counts. My earlier discovery was sparked by noticing some unusual numbers in the profiles of some recent followers…

  • Co-promotion Reconsidered: The Recursive Attraction of Attention

    Amybeth Hale, a Talent Attraction Manager with AT&T’s Interactive Staffing team, wrote a great primer on 4 Essential Traits for Social Media Success in your Career, which was recently posted on Mashable. The four traits are: Develop authentic relationships Be a digital trendsetter Take risks Give back (and/or pay it forward) I think there is…

  • Strands Labs Seattle, A Retrospective

    On October 1, Strands Labs Seattle effectively closed. With the tightening economy, our parent company, Strands, has decided to focus its resources on its three primary business units – Strands Business Solutions, Strands Personal Finance (moneyStrands) and Strands Social Discovery (strands.com). The CoCollage application that we developed in the Seattle lab continues to be supported…

  • Recommender Systems in Retail Stores: Bridging the Gaps between eCommerce and Physical Shopping

    Advertising Age posted an article yesterday on Olay Translates Killer Online App to Retail Aisles, describing some recent trial deployments of special kiosks in physical stores that give shoppers access to online recommender systems. These systems have access to online representations of offline inventories – or, at least, product lines typically carried – in the…