Interrelativity

Category: Advertising / Marketing

  • The Coming Ad Revolution: Predatory vs. Participatory

    Esther Dyson wrote an insightful opinion piece in Monday’s Wall Street Journal on "The Coming Ad Revolution". I agree with many of her observations and prognostications about how advertising will (and will not) evolve – or, perhaps, revolve – but I had a strong adverse reaction to her use of "targeting" with respect to the…

  • Thanks for the Ad: Brand-Centered Sociality and Socioeconomic Networking on Facebook

    Facebook announced their social advertising tools this week, unveiling a new set of channels for advertising on the site: Facebook Pages: businesses can now be have faces on Facebook Social Ads: advertisements based on actions your friends have taken on the site Facebook Beacon: advertisements based on actions you have taken on other sites (e.g.,…

  • Marketing, Monitoring, Mattering

    USA Today ran an interesting front-page article on Monday about Marketers Take a Close Look at Your Daily Routines, detailing some of the ways and means that companies have employed to better understand the everyday use — and potential use — of their products. Much of the article focused on the monitoring tools and techniques…

  • I Spy Eye Spy Advertising: Urinal Based Display Marketing and Captive Micro-audiences

    I had lunch at Illusions Fayrouz Dining and Entertainment Club yesterday, and when I used the men’s room after the meal, I discovered a set of small, currently inactive, display units above each urinal. The web site listed on the display unit, www.eyespyadvertising.com, is "currently under construction" and I can’t find any other information out…

  • Co-promotional Considerations: Customerization and The Brand “Us”

    Peter van Stolk, founder, president and CEO of Jones Soda, gave an energetic, inspiring and irreverent presentation at this month’s NWEN Venture Breakfast on being relevant and real to, for and with your customers. The official title was "Creating Meaningful Relationships with Customers", but the unofficial title might be better expressed as "Marketing in a…

  • Awarea: Taking RFID to the Streets

    Around 1997, I shifted my research focus from artificial intelligence to ubiquitous computing, and started exploring — and working with others to create examples of — what I called active environments: physical spaces that can sense and respond in contextually appropriate ways to their inhabitants.  One of the things I learned from my AI research…